The Lab—
Led 15 Teammates
Celebrated 5 Collection Launches
5% Donated from Profits
Loads of Raw Material Diverted from the Landfill
My Role as:
Team Leader
Design Lead
Strategist
Developer
Ruffwear, 2019 - 2022
As the lead for "The Lab," I transformed a 2017 consumer insight into a high-performing cross-functional team that scaled rapidly to meet unprecedented DTC market demands.
The Lab now consists of 15 people, all experts in areas like packaging design, SEO analytics, and content creation.
Media Features
